Herefordshire Mind is pleased to hear about Mind's latest research findings, which show media coverage helps to encourage people to talk and seek help. 35% of people who took part in the poll said that seeing a storyline involving a character with mental health problems inspired them to start a conversation about mental health, and 50% said that it changed their opinion about the kind of people that can develop a mental health problem.
Paul Farmer, Chief Executive of Mind, had this to say:
“These statistics show just how powerful all forms of media can be in inspiring people to start a conversation about mental health and encouraging them to seek help. We have seen an enormous amount of mental health media coverage in recent months thanks to the Duke and Duchess of Cambridge and Prince Harry’s Heads Together campaign and the first ever mental health marathon. We are so grateful to the media for getting behind the campaign and helping to raise vital awareness."
"Following Prince Harry’s candid interview with The Daily Telegraph Mad World podcast we saw a 38% increase in calls to our Mind infoline. This was surpassed on Monday (24 April), the day after the London Marathon broadcast on the BBC and covered extensively in the press, when we witnessed a 58% increase, our busiest day ever with a record number of calls. Media reporting can really be a lifeline."
These findings coincide with the launch of this year's Mind Media Awards, which celebrate the best reporting and portrayals of mental health in print, broadcast, film and digital media. You can read more about this on the Mind website.